top of page

Privacy & Cookies Policy

Customer Care

For any questions or inquiries regarding products or orders on our website

please contact us at:

Customer service hours: Monday-Friday between 10:00 - 17:00 (GMT)

Privacy Policy

At we ensure that your privacy is protected when using our services, meaning that all customer information provided to SWEAR London is treated as confidential.

This privacy policy describes how SWEAR London collects and uses your personal information when using our services at, including the personal data we collect when you visit the website.

Collection of your personal data

SWEAR London collects your personal information when:

* you accept the use of cookies on the website as described further below
* you create an account on our website
* you submit an order without creating an account, and
* you otherwise are in contact with SWEAR London, for instance, via email correspondence

Categories of personal data processed about you
In connection with the above-mentioned, we process the following personal data about you:


When visiting the website, we automatically collect information about your IP address, information about your computer's chosen operating system, your mobile device, your chosen internet browser, and your online activities on the website.

Additionally, when you make a purchase or attempt to make a purchase or create an account through, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

When subscribing to our newsletter, we process your email address only to send you newsletters.


The purpose of processing personal data about you

SWEAR London processes your data for the following purposes:

* To create and manage your SWEAR London account
* To process your orders and returns
* To contact you in the event of problems with your order or delivery
* To send newsletters (if subscribed)
* To save your cart and send a reminder on incompleted purchases (if you are logged into your account)

* To analyze and create statistics, to improve your shopping experience better
* To prevent fraud or misuse of our services
* To respond to email inquiries

Recipients of your personal data
Certain recipients process personal data on behalf of SWEAR London. Such data processors may only process your data per the instructions given by SWEAR London. These data processors are not allowed to process your data for their purposes. The extent to which SWEAR London discloses or transfers your data to third parties will only occur following applicable data protection legislation. Hence, the chance of us requiring your prior consent.

Storage of your personal data
SWEAR London processes your data for as long as necessary, including while we process your inquiry. Further storage can take place if it is deemed necessary for purposes of documentation. We store the information about online behavior collected through cookies for 30 days.

Cookies Policy

The use of cookies on the website
When visiting the website, you accept that SWEAR London uses cookies to improve your website customer experience.

The definition of a cookie

A cookie is a text file that is placed on your hard disk by a webpage server. Cookies contain information that a web server can later read on the domain that issued the specific cookie to you; i.e., the website remembers you, the next time you visit it. Cookies are not used to run programs or send viruses to your computer.

The purposes of the use of cookies

The primary purpose of cookies is so settings and other information can be stored on your computer. Therefore saves you time by not having to submit the same info every time you visit a website. The information we collect through cookies includes (among other things) the number of clicks you make, items you put into your shopping cart, repeat visits, and determining whether you came to the site from a particular link or advertisement banner.

We use cookies to improve individuals' customer user experience. Cookies are also used for site functionalities, site analytics, customer preferences (language, account, and location), targeting, and advertising, to deliver relevant and personalized ads.


Google Analytics

Through Google Analytics, we use cookies to track statistics about the use of the website. For example, we get information about your browser of choice, the pages most visited, and how long visitors stay on our website. Google collects these statistics and inserts a file on your computer on behalf of SWEAR London. We use this information to improve your user experience on the website continuously.

Removal of cookies

If you don't want to SWEAR London to collect and store the above-mentioned personal data, you can delete cookies in the settings from your internet browser. However, please note that rejecting cookies is different depending on which internet browser you are using. Select your internet browser below and then read how to delete cookies from your computer.

Your rights as a data subject
SWEAR London has implemented the appropriate technical and organizational measures to protect your data and ensure your rights as a data subject. 


Changes to this policy
This policy is updated regularly when necessary changes occur in the applicable law. The policy will always include information on the effective date of the most recent version. If changes to the policy are regarded as material and significant, you will be expressly informed, for instance, on the SWEAR London website.

The effective date of the recent update of this policy
April 7th, 2022

Consent text to the use of cookies uses cookies for traffic measurement, optimization of page content, and targeted marketing to your needs. By providing us with your consent, you have agreed to use the cookies for these purposes. You can read more about the cookies, including how to remove them, in our policy.

bottom of page