SWEAR London. Since 1997.

Cult UK footwear from London's underground.

The real one. 

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We launched this brand to embrace.

To include all.

To acknowledge the expression.

To celebrate together.

For all. The odd ones, misfits.

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2025:

We have revived our '90s archive.

Our legacy.

Soles are from the original molds.

Imperfect perfection. 

Upper designs are back.

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Unless we state otherwise, every pair is 

Made-to-order. 

Your pair gets made when you order it.