The new Spring/Summer 2010 collection launches in February! It will be the first collection marking our birthday and commemorating 10 years of the SWEAR brand. To give you a little teaser, check out a selection of the shots below from the look book and the collection itself. Finally, in celebration of our tenth birthday we are returning to our roots by re-launching the classic SWEAR logo – clean, cool and a nod to SWEAR’s ten years capturing the spirit of youth and the essence of the independent music and arts scene. Look out for the iconic asterisk logo on special projects in the future. Go on and tell us what you think!

The new Spring/Summer 2010 collection launches in February! It will be the first collection marking our birthday and commemorating 10 years of the SWEAR brand.

To give you a little teaser, check out a selection of the shots below from the look book and the collection itself.

Finally, in celebration of our tenth birthday we are returning to our roots by re-launching the classic SWEAR logo – clean, cool and a nod to SWEAR’s ten years capturing the spirit of youth and the essence of the independent music and arts scene. Look out for the iconic asterisk logo on special projects in the future.

Go on and tell us what you think!

Category : + N E W S

PARTICIPATE IN THE SWEAR BLOG!

30-01-2010 16:43 # 9 comments - add your comment

Thanks to Mitch from S. Francisco for the image on the left (hilarious!) and to Shota for documenting is

night out with his mates (S***R aficionados indeed!): you guys just started a new regular feature on the

SWEAR website!

KEEP THESE PICTURES COMING!

All you have to do is send in the best pictures about SWEAR, you wearing the shoes, shots at gigs, nights out,

funny, weird or even censored stuff, whatever you feel is cool enough to win 1 FREE PAIR OF SWEAR'S!

Thats right, we will post here the best pictures every now and then and announce winners with our regular

newsletter.

Send your images in a good resolution. Just click here

Category : + N E W S

SWEAR COMPETITION AT NME

13-01-2010 16:16 # 7 comments - add your comment

<<<<<<<<<<<<<<<<COMPETITION CLOSED >>>>>>>>>>>>>>>>>>>>>>

Grab the magazine our the 16th January or go online to particpate and win!

competition online here

Category : + N E W S

YOU ARE ALL INVITED!

15-12-2009 11:53 # add your comment

Category : + N E W S

NUMBER22 AND LAF PRESENT THE XMAS ART SWAP

07-12-2009 17:06 # 6 comments - add your comment

Number 22 and LAF present The Christmas Art Swap

Gone are the days when a lazily placed Santa hat and some spray on snow are enough to draw customers into your shop at Christmas, so this year Number 22 Carnaby Street, home of Swear and peoples market, is letting the notoriously enigmatic Lorden Art Factory loose on their window display. The result? A continually changing, interactive exhibition and the chance for every single shopper to take home an original and completely free piece of art. The catch? They will all have to create a small piece of art to leave behind. Every time a shopper removes a canvas from the window they must replace it with one they have just produced. All art materials are provided and free to use, all art left behind will be displayed in the public show until it is swapped.

The Lorden Art Factory will produce the first 36 pieces for the window, and when they're gone they're gone, so make your way down to Number 22 Carnaby street to grab yourself an LAF original.