ELECTRONIC POET T-SHIRTS IN STORE

29-04-2010 15:53 # 1 comments - add your comment





New SS10 T-shirts available at Number 22 now - just head to Carnaby street to grab some - availability is 
limited!

Electronic Poet is the menswear label set up by Steven Banks in 2007. The brand is an acknowledgement to 
DJ's, producers and bands who through their creative means are breaking boundaries and pushing electronic 
music forward to new lights.





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CARNABY STREET 20% OFF EVENING!

26-04-2010 18:42 # 1 comments - add your comment



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VINNIE1 IN LOADED MAG

26-04-2010 12:53 # 2 comments - add your comment



VINNIE1 BLUE ANTIQUE featured in Loaded mag April issue.


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SWEAR featured in Artrocker magazine

22-04-2010 12:17 # add your comment



JIMMY12 BLACK LEATHER featured in Artrocker MAY 2010 issue.


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RIFOKI + SWEAR

14-04-2010 00:47 # 3 comments - add your comment


Prominent DJ and Dim Mak founder Steve Aoki and cohort Sir Bob Cornelius Rifo have 
joined forces for a new musical endeavor called Rifoki. It’s their take on hardcore, 
created as tribute to their musical background in hardcore music, long before they 
became renowned producers. 

Lead single “Zombie Attack” has proven to be a strong debut and has now received the 
video treatment. Directed by K.J. Palkiewicz, this visual journey is just as exuberant 
as the song itself. 

Zombie Attack is the first single to be extracted from their upcoming five track 
self-titled EP, and has been out via April 77 records in Europe. The EP is set to 
release April 20th via Dim Mak Records

As Steve is a long time fan of SWEAR we obliged and sent the guys a few pairs of JIMMY 
and VINNIE for the Press shots, some of which you can see here.

Look our for the new Rifoki crew hitting the UK sometime this year.

COMPETITION GIVE AWAY COMING SOON!












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MALCOLM McLAREN R.I.P. + OTHER NEWS

11-04-2010 00:56 # 1 comments - add your comment

Malcolm McLaren RIP.



Former Sex Pistols manager Malcolm McLaren has died. He was 64.



GY!BE TO REUNITE.








Watch out for their return to English shores when they curate ATP's Nightmare before Christmas
in Minehead, from December 3-5! Just click above to read official statement.



THE BOOKS ARE BACK AFTER 5 YEARS HIATUS.



One of my favourite bands is back, with new label Temporary Residence and playing the UK next month,
5th May at the Brighton Festival @ Komedia among other UK dates (no London...).


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SWEAR 'JIMMY1' IN BLONDE FEB 2010

25-03-2010 01:02 # add your comment



FEATURED STYLE: JIMMY1 SUEDE NAVY SS10 
BLONDE 1/2010


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SWEAR "LOGAN4" FOR AW2010 IN DRAPERS

25-03-2010 00:56 # add your comment



FEATURED STYLE: LOGAN4 OXBLOOD LEATHER
DRAPERS 27 FEB 2010.


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NEW SS10 COLLECTION HAS ARRIVED!


The new Spring/Summer 2010 collection launches in February! It will be the first collection marking our birthday and commemorating 10 years of the SWEAR brand.

To give you a little teaser, check out a selection of the shots below from the look book and the collection itself.

Finally, in celebration of our tenth birthday we are returning to our roots by re-launching the classic SWEAR logo – clean, cool and a nod to SWEAR’s ten years capturing the spirit of youth and the essence of the independent music and arts scene. Look out for the iconic asterisk logo on special projects in the future.

Go on and tell us what you think!














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SWEAR FEATURED IN GQ 'THE ULTIMATE SHOE GUIDE'

09-02-2010 15:33 # 2 comments - add your comment



 GQ 'THE ULTIMATE SHOE GUIDE' - MARCH 2010

- Right at the bottom of the picture, featured the JOE12 in white and grey leather -



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Click on the images above to download our look books.