A winning combination!

What do you get when the definitive cool Britannia footwear company S***R joins forces with directional sports fashion brand Hummel? I S***R by Hummel: an innovative capsule footwear collection that combines high-tech with street elements.

For owner Christian Stadil, Hummel’s philosophy is to focus on the grey area between fashion and sport. ‘Our designers get just one brief,’ he says.  ‘Change one thing only.’  It is this focus and his beatnik-style love of collaborations and S***R’s injection of energy that has resulted in this exciting new line. The collection has six styles; two are based on a Hummel original handball shoe, the Bee S***R Low and the Bee S***R High. The rest of the collection’s styles are based on S***R’s classic Dean shoe and are named after Allen and Arnesen – high-profile Danish handball players who Hummel worked with in their sporting heyday.
The colours are clean and sharp with a tight palette focusing on strong primaries – blue, red, black, white, light blue and metallics, with patent finishes as a variation.

The collection is available from today! Run for it, run...